Though I don’t completely understand what goes on behind the walls of the Dachis Group in Austin, TX, I’m a big fan of their consulting practice and pursuit of Social Business Design. Having lived in the space contiguous to the one they’re trying to reinvent — creating more effective businesses through improved web 2.0 collaboration – I like how they have outlined the category and believe their Social Business Design terminology will stick. Like ERP.
They have money, are willing to spend it, and have a client list to die for.
Peter Kim, an early group member, wrote a post talking about the speed with which some companies are implementing social business change. Much of the work his company does is with large enterprises but large enterprises are like battleships when it comes to new stuff. I wonder if the Dachis Group might speed up adoption of its services by serving early adopter small and mid-size businesses – the first to rebound in an economic recovery. Talk about the need to do more with less. A small business practice at Dachis might also help inform the enterprise group and cover more of the business ecosystem. A thought. Peace!