Marketing Musings by Steve Poppe
Coke. Ideas vs. Menus
By: Steve Poppe on: Jan 14,2010 In: MarketingLove Stinks for Blackberry.
By: Steve Poppe on: Nov 16,2009 In: MarketingBranding and the Is-Does.
By: Steve Poppe on: Oct 27,2009 In: MarketingThe trouble with Coke and Pepsi.
By: Steve Poppe on: Oct 9,2009 In: MarketingTrust, Authenticity and Transparency.
By: Steve Poppe on: Jul 21,2009 In: MarketingWhen refresh meant… Coke
By: Steve Poppe on: Jan 27,2009 In: MarketingCarbon Carbon Everywhere.
By: Steve Poppe on: Jan 22,2009 In: MarketingChicago, JWT and CPG
By: Steve Poppe on: Dec 10,2008 In: MarketingAbout this blog
Brought to life, a powerful brand idea sells more, to more, for more, more often.
Campaigns come and go...a powerful brand idea is indelible.
Contact me: Steve@whatstheidea.com
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