CMO churn rates

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There was a time not long ago when the average job tenure of a CMO (chief marketing officer) was 18 months or so.  That kind of churn was mainly associated with the coming of age of digital marketing. And big data, social media and the underperforming economy. The good CMOs job hop. The bad ones were summarily replaced.

In biz/dev for What’s The Idea? I sometime cruise the job boards looking for companies in search of new senior marketing blood – which often poses an opportunity for brand work. As a matter of course I read a lot of job boards and job specs. One word that has become a pet peeve of mine is “passion.” It’s meaningless.  And gets in the way of a real job spec. We have a local election in town and a newspaper endorsement said this about three candidates. See if you can tell which candidate has the least to offer:

“I’ve been impressed with Kim’s dedication to improving transit, Dee’s passion and Rich’s policy analysis.”

If you need to put the word passion into a job spec, the job must have a history of being held by dolts.  Or it is a sorry-ass, boring product or service.

Passion is better seen not heard.

Peace.

 

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