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I Googled “whatstheidea+google trivestiture” to see when I predicted Google would be split into 3 companies. Seems it was February 2010. According to yesterday’s news, “right pew wrong church.” Google is being reorganized — deconstructed into parts ,actually — but it won’t be at the hands of the gub-ment. It’s Google itself that will separate the company.

Alphabet will be launched as a brand new holding company. Google will continue on with search, YouTube, Android and apps (and Chrome?), all reporting to Alphabet. And smaller unique businesses such as Nest, Fiber, Google Ventures and Google X will stand alone – also reporting to Alphabet.

So divestiture is happening, just not as I predicted it. My trivestiture thought was all about monopoly breaking. This move is about business and accountability.

It doesn’t mean Google still can’t be broken apart, it just makes it a little less likely.

Nice move Messrs. Brin and Page.

I was wrong. Happy to admit it. Tear a stripe of my uniform. And ahead we shall march.



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I downloaded Google‘s new browser Chrome this morning and the first thing I noticed was how quickly it loaded. By comparison, I loaded Microsoft webcam software from a disk the other day and it took close to 30 minutes. FROM A DISK.
Google, at its best, is all about simplicity. Spare-ness and ease-of-use are defining brand traits of Google. By removing all the tschockes, tabs and options, Chrome has done us all a service and provided a great browser interface. The product is heavily engineered and has lots of whistles for the major nerds, but they are not in your face. When Google gets away from this simple approach and “goes deep,”as it does with word processing and spreadsheets it begins to lose its way.
Chrome is close to Google’s core competence in “search” so it should do well, but I wonder if it will begin to piss off the Open Source and Firefox communities. I’m betting it will. It will be interesting to watch. Peace!



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