cell phone marketing

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There is a digital phone company out there, the name of which escapes me, that will serve up ads based upon the content of your phone conversation. If you are talking about going to a movie on your “celly,” when the call completes you might have a movie ad poop (sic) up on your screen. 

 
This is going a little too far. Even for Advertising Week.
 
What’s next? In-home audio surveillance to drive direct mail programs? Garbage truck scanners that spit out coupons? An chip in your EZ Pass that reports shopping center propensities?
 
Privacy (I love the way the Brits say it) is going to be a major, major issue in a year or two. It’s only a matter of time before some bonehead company oversteps its bounds, and brings down the wrath of consumers and advocates.
 
I smell a bonehead.
 

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