brand strategy codifies vision

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Vision On Paper.

I first heard of Masayoshi Son, head of international conglomerate Softbank, in 2,000 when he purchased Ziff Davis.  Since then he has been quite busy.  His new big care-abouts are  Artificial Intelligence and Robots.

He has always been cutting edge – some hits, some misses – but the man is paying attention. And the man is paying. His investments are legendary.

In today’s New York Times Vijay Sharma, CEO of Paytm, said about Mr. Son “Masa is in a hurry. He sees this once-in-a-lifetime opportunity where everything we touch can become a market, where we’re at the opening up of a new industrial revolution.”  

I love this “always in a hurry” worldview. I’ve never met a successful tech or industrial entrepreneur who wasn’t in a hurry. Andy Grove who drove Intel during its formative years admitted to constant paranoia. He was in a hurry.

Can you guess the best way for people who are in a hurry to be efficient? To make decisions. To learn? Brand strategy.

Brand strategy codifies vision. Ask any VC what they’re looking for in an investment and they will tell you vision. Brand strategy is vision on paper.

Peace.

 

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