I’ve had my NYTVR (New York Times Virtual Reality) cardboard box for months but never used it until I bought an Android Phone two days ago. To say the experience was mind blowing would be an understatement. I watched the beginning of “All who remain” a VR film about the conflict in South Sudan and initially didn’t know what to do. Watching the screen for a few minutes it seemed just an average movie, albeit with very interesting subject matter and landscapes. Then I turned my head. And realized I could look up down and all around and see my full environment. Talk about Wow out loud.
The experience was a bit trippy and the definition far from high, but the marketer in me actually saw what my brain foresaw in theory years ago.
Robert Scoble has been a fan for a while; now I see why.
Brand strategy is about creating an organizing principle for product, experience and messaging. The experience part of the equation just opened up as never before.
This is going to be some ride. Remember when 200 social media agencies open in NYC 5 years ago. We ain’t seen nothing yet.