NYIT is running a new print campaign encouraging people to get into the hi-tech fields. A worthy undertaking indeed. The U.S. is falling behind the world when it comes to educating students in science, technology, engineering and math (STEM). Especially women. So reminding students what lies ahead at colleges and universities that provide these programs is a good idea. Making fun of — no, insulting — people who work in retail, however, is not the way to do it. Not cool. NYIT has used just such a ploy in its latest ads.
The largest company in the world is Wal-Mart. NYIT makes fun of them. One of the most powerful brands on the planet is McDonald’s? NYIT makes fun of them. Not by name, by association. But more than just tweaking companies whose riches abound, NYIT makes fun of their employees. And that’s two clicks from vile. Fun is fun. A joke is a joke. Belittling hard workings employees in the retail business…not something a well-educated institution should be doing. Peace.