augmented reality

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It has been a while since I watched my technology hero Robert Scoble on a video. He disappeared for a while, doing some Augmented Reality work, writing a book and living his “real world” life. Also he somewhat replaced Scobleizer.com with posts to Facebook. Anyway, I received an email from him today promoting a newsletter that will aggregate his last 5 Facebook posts and he is back on the radar. And it couldn’t be a minute too soon. I’ve felt out of tech touch. When you have more Snap stock than Snaps, something is wrong.

Pixie (getpixie.com) is a new AR tool one can load onto an iPhone to scan a room for your shit. Shit to which you’ve affixed a physical tag. If you put an electronic sticker on your keys and fire up the app, you can locate them. Near field I believe.  For peeps of a certain age (me), this will be a fun app, especially when the stickers get smaller.

I just moved to Asheville, NC, having downsized. In other words I got rid of a lot of shit. But I still have a lot of shit. Trend-wise, I think we Americans are reducing our domicile footprints but accumulating more shit. The Pixie is a neat app to help. It’s probably not the killer AR app we will ultimately cultivate but it’s a start. The killer app will likely be in the marketing realm me thinks.

Stay tuned to AR and what it portends.

Peace.

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It’s fun being me sometimes. As a marketingand brand planner, I come up with branding ideas, selling ideas and selling schema. Much of my world revolves around consumers, products and services but having spent a good deal of time in the technology sector, there’s a part of my brain that relishes what’s next, what’s new and what’s possible. Properly harnessed, these things can really help in my marketing life. So I am a student of technology.

 

There are a few tech blogs I read pretty regularly: Scobleizer and TechCrunch are faves — GigaOm and ReadWriteWeb are a couple of other good ones. BBH Labs tweeted a post today by Marshall Fitzpatrick, who writes for ReadWrite, on the subject of Augmented Reality. (Marshall’s an important blogger…you heard it here first.) Check out his post and watch some of the short videos. Augmented Reality is going to augment marketing. In a very big way. Peace!

 

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