application developers

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Smartphone Apps Flowing Like Mothers Milk.

May 26, 2010 in Digital Marketing, Mobile Marketing | 0 Comments

Milk Monitor is an application available from the AppStore. It allows iPhone (and possibly iPad) toting moms to tap and record their babies milk consumption. The data can be stored, reviewed and trended at a later date.  Apparently moms like to do this kind of stuff – typically using bits of paper and napkins when recording on the road.  If you have a baby on your shoulder tapping is better than typing.  If you are carrying a smartphone around anyway and recording this data helps – especially for fussy babies — this is a great application. Go iPhone!  Go app developer!

Application development at the smartphone level is like life on another planet.  There are currently 80 trillion apps (JK) for the iPhone today and about 6,000 for the PC (please don’t retweet, I didn’t count).  Now most iPhone apps don’t get used, but that’s not the point.  Some may. Some may help. Some will even save lives. And that’s cool.

Just as Twitter will open new doors for smart marketers, smartphones and their apps will open new rooms for marketers.  The application developers who think like people first and coders second are the ones who will win.  

The developer of Milk Monitor deserves congratulations two times: one for the app, one for the new bouncing baby she’s feeding. Peace!

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Apple just Facebooked Mark Zuckerberg.

March 7, 2008 in Marketing | 0 Comments

I have a picture of a tee-shirt on one of my Zude pages that reads “I Facebooked your mom.” 

Well, it looks like Steve Jobs just Facebooked Mark Zuckerberg.  Jobs and John Doerr of Kleiner Perkins announced yesterday that they are setting up a $100 million fund to support software developers who create apps for the iPhone.  Okay, maybe Jobs borrowed the idea from Mr. Zuckerberg, but in a true senior, capitalist moment he has created a more tangible monetary incentive for independent coders which should bring them and their sticker bedecked laptops scurrying to the iPhone. 
 

Put away those cow tossing apps. Put away those nuisance invitations to join the best haircut club, or the “Who has the best gap-tooth smile” group.  Now you can make some serious. Money.

 

Approved iPhone apps will go up on a new service called the App Store (Get it? App, as in Apple.)  Apple will keep 30% and I’m not sure if the remainder goes to the developer or if Kleiner keeps some points, but it is sure going to beat counting cows.

 

That’s a nice first day on the job for Sheryl Sandberg, Facebook’s new COO. More on her later.  Peace out from Canadian Music Week!

 

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