app store

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I attended a really great event in NYC yesterday put on by the Direct Marketing Association and Participatory Marketing Network (shout out to Curley, the DMA’s receptionist of 26 years).  Called Social Media Spotlight, it really exceeded expectations. Steve Rubel of Edelman Digital got things started.  Steve is the Obama of the social media space.  Unlike most speakers about social media, if Steve trots out a statistic, it’s a good one. “More digital information was created last year than in all of history combined.”   Steve, thanks to his PR training, talks in tee-shirts. About the growth of Tweeting vs. blogging he said “A lot more snacking, a lot less meals.” He’s memorable and inspiring.

Rob Krin, a digital dude from Castrol, showed great élan and marketing smarts by suggesting a strategy to “Be everywhere his customers are.” Is that a strategy?  Oh yeah.  A media strategy – but a strategy nonetheless. Castrol has an on-staff photographer who takes awesome action shots at car races and posts them to Flickr.  That’s what car heads want, that’s what Castrol gives them.

Involver

But one of the biggest surprises of the day was @rahimthedream. I’m not going to undignify my send-up by talking about his age—but Rahim Fazal, CEO of Involver, is da monies. I walked into the meeting not getting Facebook Fan Pages, thinking they were a time kill where people went to build their friend lists (which is still partially true), but I left eating some serious crow. Involver is the “app store” for Facebook marketing tools. Think of Facebook as television and there is only one ad agency.  That’s Involver. It’s pronounced Rah-Heem.  Peace!

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Apple’s App Store is the most successful store ever built. It’s exciting because it was built without hammer and nail, it’s only 9 months old, has 1 billion downloads, and is really just a drooling, cooing infant.  I remember posting 10 months ago that Facebook had better watch out for the App Store because all developers writing apps for Facebook (for free) were going to drop it like a bad habit in favor of the App Store, where they would be able to make some Benjamins.

 

The App Store doesn’t have many employees — thank you software — and is the source of the most exciting innovation in all the world. If Apple isn’t the coolest brand on the planet, I don’t know what is. No sugar water here.  Peace!   

 

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I have a picture of a tee-shirt on one of my Zude pages that reads “I Facebooked your mom.” 

Well, it looks like Steve Jobs just Facebooked Mark Zuckerberg.  Jobs and John Doerr of Kleiner Perkins announced yesterday that they are setting up a $100 million fund to support software developers who create apps for the iPhone.  Okay, maybe Jobs borrowed the idea from Mr. Zuckerberg, but in a true senior, capitalist moment he has created a more tangible monetary incentive for independent coders which should bring them and their sticker bedecked laptops scurrying to the iPhone. 
 

Put away those cow tossing apps. Put away those nuisance invitations to join the best haircut club, or the “Who has the best gap-tooth smile” group.  Now you can make some serious. Money.

 

Approved iPhone apps will go up on a new service called the App Store (Get it? App, as in Apple.)  Apple will keep 30% and I’m not sure if the remainder goes to the developer or if Kleiner keeps some points, but it is sure going to beat counting cows.

 

That’s a nice first day on the job for Sheryl Sandberg, Facebook’s new COO. More on her later.  Peace out from Canadian Music Week!

 

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