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I wanted to flame a senior care organization my mom spent time in and was looking for a Yelp or Google kind of comments page in the senior care space. I found something called Senior Advisor, who baited me with a couple of comments then, in order to get to the 4th review, requested my name and tel. number. Almost before I finished typing the form, the phone rang. I kid you not. It was someone from Senior Advisor. I asked if they were that fast and she said, yes. “Some of our seniors need help right away.” Nice response.

This in not artificial intelligence (AI), but it’s pretty darn impressive. And intrusive. And scary.

I can’t get my email to send instantaneously and this lady was dogging me about my mom is nanoseconds.  Privacy isn’t just about spam and selling lists, it’s about decency. I loathe robo calls from unsolicited vendors.  I don’t much like door-knockers. Email spam I can live with, so long as there is a way to unsub.

Smart brands and smart marketers understand annoyance. No brand wants to be annoying. So why is there so much of it?

Senior Advisor bordered on annoyance. But for now I will give them a unsettled pass. Now, if they could have told me how to ding my mom’s senior care place…

Peace|  

 

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Aetna Insurance is moving 250 top jobs and its corporate headquarters from home town Hartford, CT to Ninth Avenue, Manhattan. They are investing millions in a new space and taking advantage of the city’s digital workforce – moving to the northern vertex of what I call the Digital Triangle.

I think the insurance business sees the writing on the wall. As do many other businesses who see automation and AI cutting into future earnings. Hartford, once the center of the insurance industry, has seen jobs reduced (according to the NYT) to 37,000 from 60,000 in 1990. As we get closer to socialized medicine, there will be less need for numbers crunchers deciding on health policy and policies. We will still need to insure stuff, however, but software and intelligence is making that work less labor intensive. Slide rile anyone?

I was working on a project for Duck Creek Technologies over a decade ago to develop an “insurance policy in a day.” All built on unique data feeds.

The innovations in insurance will be tech innovations and digital in nature.

Moore’s law for business, in reverse.

Peace.

 

 

 

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