ad agency business cycle

You are currently browsing articles tagged ad agency business cycle.

What I love about the U.S. government is its design. Checks and balances keep governance fluid. Every few years an election comes along that topples the status quo. As a brand planner I’m always the optimist, always looking for the good. The new regime in the US government was a euphoric cleansing for some and a devastating punch in the gut to others.  Let’s hope the euphoric side does smart things.  Because this is America and the gut punch side will be in power again. Once the “guts” get over their anger, sadness and disbelief, they’ll be energized like never before and set the cycle of democracy moving again.

This reminds me a bit of the ad agency business. When business is good everyone is happy. Things purr along and growth begets growth.  Then stasis and comfort set in. People become complacent and losses occur. It’s Darwinian.

Whether government or the ad agency business, we must constantly manage progress. Not take it for granted. Sharks know this. That’s not to say you have to hump 24/7, but you do have to keep moving with an eye toward the future. Otherwise you allow the rhythm or democracy to take its course. It’s not a bad thing, it’s just a thing.

Peace.

 

Tags: , , , , , ,