I went to a workshop yesterday hosted by Starfish Brand Design in NYC. It not only reenergized me, it reminded me there are still some really smart people in the branding business. Starfish preaches that a powerful branding idea is, indeed, indelible but they don’t just preach theory, they make it happen. Unlike some brand consulting companies, Starfish doesn’t stop at the paper strategy — or after the logo, mission statement, and style manual have been delivered. They don’t rest until clients “get” the branding idea and as a company “live” the branding idea.
Starfish goes into overdrive when it comes to helping brands manifest, operationalize and broadcast their unique selling proposition. That’s their point of difference. (My peo-ple!)
Megan Kent and David Kessler, along with the other Starfish tentacles, have a genetic predisposition toward understanding selling culture. They know which parts of the brain light up during the different steps to a sale and apply that learning to help companies sell more stuff. They’ve got the tools and know the tricks. Glad to have been invited to the workshop. Peace!
