Search Share Learn. (A rip off of “eat love pray”.)
I was reading a story this morning about ResearchGate a social media community for researchers. It’s a place where they can get together online to share ideas, sources and projects – the end game of which is to accelerate project completion. If Facebook is the 800 lb. gorilla, social media plats (short for platforms) are smaller more discrete communities where people can commune and learn. Edmodo is one such for educators. Houzz is one for home remodelers. And Etsy for people selling their home made crafts.
These category-specific social media plats bring the world’s resources to our fingertips. I remember talking and thinking about this while in a strategic role at (start-up) Zude in 2006. Then, a few years later, while working for JWT on a “future of work” project for client Microsoft, the topic came up again under the guise of something I named the “logged and tagged workforce” — an idea where was the project was more important than the workers.
The web opens up worlds of information and data to everyone. Google’s ability to search this information has transformed our lives. But as search matures and we pull back in search of better ways to get stuff done, I’m realizing how random and mis-organized is the Google sphere. Smaller learning and sharing communities are the future. And they won’t be free either.
More to come, once I dump the cache.
I am loath to admit it, but What’s The Idea? is a small batch brand strategy consultancy. The market has been conditioned to think a large corporate brand strategy has to cost $100,000; add another $150k for naming and logo design. Most of my clients don’t have that kind of money. My clients tend to […]
I’ve been thinking about the difference between apps and experiences. It seems experiences are the topic of the day when listening to the purveyors of new social media applications. Facebook is buying experience companies, copying others and introducing then to the platform at record speed. And it’s working. Some rue that Facebook isn’t innovating any […]
April 14, 2017 in Marketing
I’ve been talking to a magician about doing some branding work for him. We chatted about the Is-Does – what a brand is and brand a brand does – something that is not as necessary for a magician as it is for, say, a startup. But there are many flavors of magician. So finding your […]
April 13, 2017 in Marketing
What happens when TVs talk to devices? Good things. I love the Burger King’s ingenuity and moxie in playing in its new :15 spot where the voice over says “Okay Google, what is the Whopper Burger?” As a result Google Home devices across America (the globe?) wake up and started reading ingredients from Wikipedia. This smart marketing […]
Every marketer will tell you they have a brand. 95% of those people can’t articulate that brand in a clear, concise way. They don’t have a brief.
April 11, 2017 in Marketing
I never closed a deal during a brand strategy without stories. Never. If you have stories, when presenting to decision-makers, you are a brother/sister.
April 10, 2017 in Marketing
I have a number of branding and marketing memes floating around the web. I’ve built a business upon them. One of my new favorites is “Redistributing marketing wealth through branding.” (Don’t Google it just yet, it needs more traction.) If you think about what makes a good meme, it’s clearly memorability. And memorability is enhanced […]