This whole pharmaceutical advertising thing is driving me crazy. Pharma ads today read like investor relations documents: they contain thousands of words, are dense, unintelligible, full of obfuscation and blather. Has anyone other than a lawyer and proofreader really ever read one of these print ads stem to stern(um?)
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Tags: home simpson, merck, pharmaceutical advertising, vytorin, whats the idea. wall street journal, zetia
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Marshalls and Recent Grads.
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NFL and Marketing Futures.
The NFL is improving the in-stadium game experience by creating WIFI enabled smartphone applications that provide game watchers with information, audio and video heretofore only available to the TV watching audience. Got smartphone? The second wave of these apps will provide an even greater level of entertainment and analysis than is available through the TV [...]
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I’d be interested to know of some ad campaigns that use TV for reach and the Web for frequency. Not paid advertising on the web, more like free YouTube video. GoDaddy has used this approach with its Super Bowl ads. The good thing about this media tactic, beyond the saved media dollars, is that the [...]
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Life Imitating the Internet.
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