Ogilvy-ism

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One of my favorite David Ogilvy quotes is, and I paraphrase, “Our business is infected by people who have never sold a thing in their lives.”  

It is so true.  I would venture to say 80% of the advertising product out in the media today is “creative for creative’s sake.”   It’s not about communicating a unique product value, it’s about getting people to stop and pay attention. Even worse than that is what I call “We’re here!” advertising.  Basically “We’re here”! ads simply tells consumers what you sell and where to buy it. 

I can’t read the newspaper without seeing this lazy crap.  

If you find someone who really understands advertising and the craft of selling, don’t let him or her go.  They are a dying breed.