Kid Rock Blowin’ Smart Bubbles

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Kid Rock is an American treasure. The real deal. Whether raunchy or mellifluous (listen to “Picture" with Sheryl Crow,) Kid sings his ass off. He also cares about and understands the music business. Read some of his exchanges with noted music blogger Bob Lefsetz as proof. Yesterday Kid ended his long hold-out allowing Rhapsody to sell his music digitally. Until this deal, you had to buy Kid Rock music … bawitdaba da bang a dang diggy diggy… on CDs.  

 

One provision of the the deal is that you must buy full albums. Very smart. The single cut is killing artist loyalty.  If you don’t listen to a whole album you can’t truly get an artist. Plus burn-out on a song and artist is more likely when listening only to select cuts.  The single digital download why more and more one-hit-wonders are emerging. Kid Rock knows this. Peace!