iTunes

The reason CD sales are down is because of iTunes and file sharing, but not for the reason you think. It’s logical to assume CD sales are down because of $.99 downloads and free file sharing, right? Wrong.  CD sales are tanking because there is less loyalty to bands, stemming from consumers ability to buy or download single songs. Instead of listening to a whole album and learning to like the less commercial stuff, (listening to all of a band’s art, in other words) downloaders cherry pick the best songs, wear them out and get bored.  Bored with the song, the band, and dare I say, even the live performance.  This is problem the industry faces. 
 
We have ADD in America. We need instant gratification and we want it NOW. It’s up to the artists to make us like their art. All of it. There are many ways to build loyalty, but selling songs one at a time, at a discount, is not one of them.
 

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