So I don’t know if you follow Michael Rapaport on Twitter but the actor turned social commentator has used social media to quickly establish his brand. Marketers and brand managers can learn from him. (Save for the F-bomb every six words.) Actors are like tofu. They’re as good as their craft and roles. Mr. Rappaport is best as an actor when doing irascible characters; but because he’s an actor, you expect he can do milk toast if need be. It’s all acting after all.
On Twitter he Real. The real Michael Rapaport, albeit with a fun gangsta flourish.
I tell clients different social channels are for different things. Facebook’s for friends. LinkedIn’s for work. Instagram for one’s artistic self. And Twitter for the full-on personality. Well Mr. Rapaport uses Twitter right. It has quickly defined him for me. In a week or two.
His Twitter pic is an image of Charles Oakley sporting a crown. He tweets about St. John’s basketball. He rants in his car about Trump and he hates haters with the best or them. He defends where defense is needed. And he’s funnier than shit.
I learned more about Michael Rapaport in 10 minutes on Twitter than I would in years of watching Access Hollywood or reading journalist magazine accounts.
Brands can establish their personality on Twitter. Fast. They just have to dedicate time and work their brand strategy (one claim, three proof planks,)
Tags: Brand Strategy, brand strategy on social media, fast rapport with michael Rapaport, Michael Rapaport, one claim three proof planks, roles of different social media channels, whats the idea, whatstheidea
August 22, 2017 in Marketing
What’s The Idea? is the name of this branding consultancy. The idea referred to in the inquiry is the idea that drives positive commerce and profitability. “What’s the idea that drives revenue?” One might ask how an idea can translate into measurable revenue. A fine question. Few brand strategists will go on record with an […]
August 18, 2017 in Marketing
A number of years ago, while with McCann-Erickson, I was on the new business team that pitched and won the worldwide Motorola account – at the time one of the world’s premier technology corporations. Someone smart upstairs decided it would be a good idea to put a global research project in play to tout the […]
August 16, 2017 in Marketing
I love Christopher Walken. I’m beginning to appreciate Justin Timberlake. And I’m a huge fan of healthier-for-you foods. Brands are my thing and as an ad rat, my senses are heightened during the Super Bowl. All of these things converged during the Super Bowl of 2017 with the fruit drink spot featuring Messrs. Walken and […]
August 11, 2017 in Marketing
It has been a while since I watched my technology hero Robert Scoble on a video. He disappeared for a while, doing some Augmented Reality work, writing a book and living his “real world” life. Also he somewhat replaced Scobleizer.com with posts to Facebook. Anyway, I received an email from him today promoting a newsletter […]
August 10, 2017 in Marketing
I’m not sure when it happened, but at some time during brand planning career I began looking at assignments with the glass half full. Prior, there were a number of categories I walked into and start to twitch. “How am I going to learn this stuff? It’s too complicated. It’s dense and unappealing. Healthcare was […]
July 27, 2017 in Marketing
My friend, Roy Elvove is EVP Worldwide Communications at arguably the best ad agency in the world, BBDO. But to meet “Doc,” as his wife and friends call him, you’d never know he holds such a lofty job. He has worked at BBDO since 1999 and never, ever taken the spotlight off of BBDO, it’s executives, […]
July 24, 2017 in Marketing
I was a judge yesterday in the Griffin Farley Beautiful Minds completion. Mr. Farley was a BBH strategist who succumbed to cancer at way-too-early an age. The competition, and he would, likely, never have used the word competition, is a legacy built upon his nurturing of young planners. Clearly a beloved man. The showcase reminded […]