Thomas Friedman wrote today how the next American administration should focus on E.T. (energy technology.) Economic incentives should be created for companies investing in energy R&D and manufacturing in the U.S. Companies buying energy saving technologies should get tax credits. New limits should be established for utilities to create improved clean power generation. And the president’s inaugural parade should be on foot and/or in cars getting 30 MPG to signal our commitment. E.T., according to Friedman, should be the new IT. Great points all.
But who is to lead the charge? The Sharp Corporation is already betting on the future by investing in solar panel manufacturing technology in Japan. They are the largest manufacturer on the planet. Sharp should announce a U.S. manufacturing arm and break ground right away. They should then spend a good deal of their ad budget promoting leadership in solar power. This leadership that will elevate Sharp from a low tier 1 TV manufacturer and create new luster for the brand. And it will do so in a meaningful and important category. Leadership is needed in E.T. If not Sharp, who? How about GM or Ford?