As someone who watches brands and markets I love inflection points. Consumer inflection points are most obvious in the retail landscape. One result of the financial crisis and bail out of Detroit was a reduction in car dealerships. Were you to drive down any long commercial highway 20 years ago and compare it to today you will see brand new banks on the sites once reserved for shiny new cars. And as we legislate more fuel efficient car standards, those same streets have more eateries where gas stations once stood.
Today in the news, Lord & Taylor in NYC is selling its block long retail space to WeWork. The supply-side driver? eCommernce and Amazon. For every action there is an equal and opposite reaction. WeWork, most know, started out as a low-cost office space solution — one where infrastructure, e.g., phones, cabling, office maintenance, coffee, is taken care of and asses in seats are rented for the day, week, month or year. They are now growing like wild fire. And the price points are increasing, as the amenities and addresses become more plush. The other inflection point driving WeWork growth is what’s happening on the demand-side: the freelance economy.
The work force is changing. The nature of companies is changing. Google “logged and tagged workforce.” Or write me (Steve@WhatsTheIdea.com). Those who are ready for the logged and tagged economy shall winners be.