A next big thing in marketing will be distribution related. No, it’s not drones — that’s the next, next thing. It has to do with the last mile of distribution. A logistics solution is needed so multiple truck deliveries aren’t made to a single location on a given day. Two days ago all these boxes were delivered to my home. You can’t see it from the pic but each box was from Amazon. UPS and FedEx trucks aplenty dotted the curb. (My sister EJ has been going a little bit crazy this year, me thinks.)
All these random deliveries eat up a great deal of gas. Not to mention manpower. Each package has a tracking code and delivery address. One piece of software and some colocation warehousing will cut delivery costs down to the bone.
This is a job for Amazon, Uber, UPS or an EPA code nerd (after Scott Pruitt leaves his appointment).
The 4Ps of marketing are Product, Place, Price and Promotion. If we can get the Place right over the next few years it will positively impact the environment, price of goods and even U.S. manufacturing.