Leadership

    An Internship Idea.

    0

    Ton of companies hire interns. Let’s face it, you get good, motivated talent for free and milk it. Sometimes you get some truly cool work that has an economic impact. Internships are the haps, as Dave Robicheaux or Cletus might say.  But is there an opportunity to do more with an internship from the company point of view? I believe so.

    When the engagement is over, sponsoring companies should ask the question “What did we learn from this intern?” and do a write up. It’s a smart exercise. If the company didn’t learn much, it wasn’t trying. Interns go through a vetting process, so they were deemed capable to begin with. And if the intern wasn’t motivated to perform that’s important learning. And needs to be fixed.  But the hope is that the intern will perform. And will provide value. And that value will teach the hiring company a thing or two. After all these tyro employees are next gen consumers.   

    Companies like to take pictures of their graduating interns. They promote intern fun on Instagram. They post thank you videos at the end of the summer. But what really inspires an intern is knowing they had an impact. It’s the least we can offer. Whet the way for growth.

    Peace.

     

     

    Ask or Tell?

    0

    According to The New York Times Sunday President Biden has decided to ask Homeland Security and NASA employees to take paid leave from their organizations and go down to the southern border to help minister to the thousands of children crossing the border seeking asylum. Finally, a smart and workable solution to handling the huge influx. Problem is, he is asking rather than telling. It may be the kindler gentler approach to ask, yet in times of crisis we need fast and decisive moves.

    In the 1990s while working as an ad agency guy on the AT&T account, AT&T faced a government regulation requiring them to allocate a proportion of corporate 800 numbers to MCI and Sprint. Until that time, AT&T owned all 800s and was viewed as a monopoly. If you chose to stay with A&T, though, you could.

    The president of the Business Communications Services group, Joe Nacchio, emptied two huge corporate buildings in New Jersey of his white-collar work force and sent them on the road to meet with 800 service customers large and small in an effort to get them to stay. Talk about a redeployed workforce! He didn’t ask. He told. It was an unmitigated success. If memory serves, they retained about 90% of their 800 business and margins probably increased as MCI and Sprint were discounters. As an added bonus, they picked up quite a bit of market intelligence for their efforts.

    Moral of the story, think big. Be big. Lead decisively.

    Peace.