Here’s a marketing challenge: How do we get the smartest of the smart thinking about renewable energy sources? Michelle Obama has us focused on childhood obesity and is doing a good job. The rest of the government is focused on war and debt and the crisis of financial confidence. For good measure you can throw in a little healthcare. Sellers of consumer and business goods are “all up” in the digital world trying to leverage Facebook, Twitter and mobile geo services. Kids are still loving sex, fun and music.
So who is looking out for the planet? Who is focusing on the fact that we’re literally draining and burning the core of the earth — denuding it of fossil
fuels. Where’s the water coming from in 5 thousand years?
Pop Quiz. Name one person in the U.S. that cares the most about the planet? Al Gore is probably the answer. Sad. Much sad. (God bless him, by the way, but he needs some help.)
Here’s what we need: A VC firm with eyes on the planet prize. Might it be Fred Wilson? John Doerr? Paul Oliver? Who? Until that hero emerges, and until the pages of the Wall Street Journal, FT and New York Times start writing about him/her with the alacrity that they use to cover digital tech, we’re screwed. As Thomas Friedman says oil is a destabilizer. Who is going to step up? Who dat? Peace!