consumer insights

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I’ve been thinking a lot lately about the state of education in America and how it can be improved. In brand planning there is research and there is insight. One is a technique, the other a result. In academia there is teaching – a technique, and education the result. Too great a percentage of those in academia are teachers, not educators.  

One of my favorite “insights,” mined on behalf of  an entertainment property was “a musician is never more in touch with his/her art than when looking into the eyes of the audience.” Immediate feedback is available in the eyes…in the bop.  In class, those with the ability to connect with students, to get through – who can see the light in the eyes of students—they are the educators.  In all we do, let’s not confuse the technique with the result.  Peace!

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