advertising technology

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There will be a time in the future when virtual reality glasses will be as common as mobile phones. Perhaps more so. We’ll look back at the failed Google Glass project and whatever first generation of Oculus VR goggles are released and see what we saw when we look back at the AT&T EO and Apple Newton. It won’t be just a virtual reality device, it will offer lots of comms and locational services. These devices will be small, unobtrusive and agile.

How soon will they be here? I’m guessing 2020. Who will devise them? Facebook, Samsung, maybe Sony, and possibly Microsoft. They will probably be free, paid for by advertising. But ads won’t look like they do today, they will more likely be on-demand, Siri-like request and response services.

It’s going to be wild. Count on it.





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The Interpublic Group of Companies (IPG) just announced a minority investment in Samba TV. Props to Michael Roth and Chad Stoller. This looks like money well invested.

I’m always looking for the Is-Does when it comes to brands and Samba TV seems to be an analytics company. One tapped into 10 million household TV cable boxes. The Does of the Is-Does may be best described by co-founder and CEO of Samba TV, Ashwin Navin: “We think that more data will allow brands to reach more people they care about and waste less of their media budgets.”

This bulls eyes the famous John Wannamaker quote “I know half my advertising is working, problem is I don’t know which half.” Samba TV may not corral the missing half, but it will start to get close.

Nice to see IPG getting back up on the horse again. It’s good for business. Peace!


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