What's the Idea?

If you were doing a survey on healthy food habits in America would you stand outside of McDonald’s and recruit?  That’s kind of what the Pew Research Center did with the sample for its 2010 survey of Millennials (late teens and twentysomethings).  Check it out:    
Results for the January 2010 Millennial Survey are based on [...]

We remember beauty.
We remember new.
We remember rich.
We remember melody.
We remember funny.
We remember nature.
We remember poetry.
We remember pain.
We remember educators.
We remember warmth.
We remember charity.
We remember happy.
We remember love.
We remember triumph.
These are the things we remember.
These are the things consumers remember.
(I post this annually, to remind myself.)

Possibly Related Posts:

Cashiers, Conversationalists and CMOs.
Pew Methodology Falters.
Facebook and Google Hit [...]

I read in the paper paper this weekend about O.K.R.s, which stands for Objectives and Key Results. The measures, espoused by VC general John Doerr, were developed by Intel and, supposedly, are used by Google.  The idea is that “the whole company and every group has one objective and three measureable key results.”  Whether the objective [...]

My consultancy’s mantra is embodied in the statement “Campaign come and go, but a powerful branding idea is indelible.” Powerful brands are built upon powerful brand strategies which are, in turn, supported by creative and colorful demonstrations of that strategy. Powerful brand strategies transcend medium and even language. Good account planners will tell you that [...]

 
Adrian Ho made an insightful observation yesterday on his Zeus Jones blog (Does anyone else type “blob” accidently?) about the different marketing functions of strategy and production.  
He wrote “There are, of course, fairly significant business-model barriers in bringing together these two different kinds of skills in a company. Production skills are often billed on [...]