I play Google like a Stradivarius. But it helps top blog a lot. Actually blogging is foundational to how I play my violin. I was reading Thomas Friedman today and in his Op-Ed column he suggested readers Google “power drills to the head and Shiite militias in Iraq.” Please don’t, I‘m just making point. Mr. Friedman knows how one can direct people about the web by simply offering key words or key phrases. I’ve been doing the key phrase thing for years. And key wording them in my daily blog for years. In many cases, in the branding world, they have become memes.
It’s heaving lifting and takes commitment. It’s also cleaner than white or black hat SEO manipulation. When I direct people to my definition of branding as “An organizing principle for product experience and messaging” they find me. When I tell prospects to Google “social media guardrails” they find me. “One claim three proof planks” is indexed by Google straight to me.
Are you hearing that violin? Back pat, back pat.
Tags: an organizing principle for product experience and messaging, black hat seo, brand memes, Branding memes, key phrases, memeable key phrases, one claim three proof planks, social media guardrails, stadivarius, thomas friedman, whats the idea, whatstheidea, white hat seo
October 23, 2017 in Brand Strategy
A couple of years ago a smallish branding shop contacted me about helping creating a strategy for a division of a top 5 consulting company. The master brand is known to all and likely has a brand strategy (maybe not) but the division we were helping offered a very complicated, layered value proposition in health […]
October 17, 2017 in Marketing
Mitch McConnell recently accused President Donald Trump of “excessive expectations” with regard to the speed at which democracy moves. As a brand planner I kind of like excessive expectations. The right brand strategy can snowball into many more business accomplishments than most marketing directors would ever agree to. I like to load up on business […]
If I say Las Vegas shooting you know what I mean. If I type “Las Vegas sh..” into Google, it auto defaults. In 5 years if I say Mandalay Bay Resort and Casino are you likely to think of the same carnage? Hopefully not. The words “nine one one” have a very different meaning than […]
October 13, 2017 in Marketing
The two fundamental components of strategic marketing are the brand plan and the marketing plan. Most companies have a marketing plan. They also have brands. Not always to they have both. The marketing plan is viewed through a lens of “making money,” as it should be. Each tactic, event or channel strategy is gauged by […]
October 12, 2017 in Marketing
The Boy Scouts of America are getting ready to allow girls as members. Bravo. Or should say Brava? Legislating inclusion is very American. If girls want to join the Boy Scouts and their parents agree, go for it. Jealousy, bullying, sexual harassment and other injustices are going to happen regardless of age, dominion or organization. […]
October 11, 2017 in Marketing
I first heard of Masayoshi Son, head of international conglomerate Softbank, in 2,000 when he purchased Ziff Davis. Since then he has been quite busy. His new big care-abouts are Artificial Intelligence and Robots. He has always been cutting edge – some hits, some misses – but the man is paying attention. And the man […]
October 10, 2017 in Marketing
More and more, technology startups are being purchased by multinationals to help large ships chug into the future. Owners in hot categories like self-driving cars, streaming video and alternative energy are cashing in daily as billion dollar companies purchase their intellectual property. It’s a tech thing. The purchased companies are small, 8-15 people, so prices […]