Just reading an article suggesting that nearly everyone in China uses mobile devices to pay at retail. If it’s in China, it’s going to be in the US and Europe soon-ish. Marketers in R&D mode may want to start planning and productizing around ways to keep lost and stolen phones from becoming debit tsunamis. When a phone is cash, the bad guys are going to figure out how to take advantage.
Clothing companies will need to make more secure and better fitting pockets. Software cos. will need better sign-on security and/or visual ID programs. Luggage and/or millinery manufacturers will want to think about phone holsters and such — ways to secure our devices that are fashionable.
Whatever the winning solution looks like, it will be a bah-billion dollar business. Initially at least.
Beyond the dashboard planners reap higher rewards.