Cows are fed antibiotics to make them less likely to become sick, making them a more cost-effective food source. The result of this is that antibiotics are being passed on to humans who, in large part, are becoming resistant. This will change when the government gets it act together, but it makes we wonder if all the bad advertising out there today is making humans resistant. I think it does. We’ve seen so many brands flinging around superlatives and “me, me, me” communications that we’ve become resistant to this strain of selling. So as practitioners we’ve moved on to newer forms: viral, word-of-mouth, experiential, online.
The good news is that people are still watching TV, listening to the radio and reading. And when good advertising comes along it gets noticed. And talked about. And it works. Advertising is not dead. It’s just on antibiotics. Peace!