Possibly Related Posts:
- NFL and Marketing Futures.
- Reach and Free-quency
- Life Imitating the Internet.
- Poor Sprint.
- A Tale of Apple and Yahoo.
Tags: community radio, marketing, pearl jam, psfk, radio, whats the idea, whatstheidea
Recent Articles
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Marshalls and Recent Grads.
My daughter, freshly graduated from college and about a month into her first full-time job, loves Marshalls. Marshalls is a department store chain with a very nice selection and great prices. Apparently, she and her friend would shop there every day if they could. They have a little jing in their pocketbooks and for the [...]
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NFL and Marketing Futures.
The NFL is improving the in-stadium game experience by creating WIFI enabled smartphone applications that provide game watchers with information, audio and video heretofore only available to the TV watching audience. Got smartphone? The second wave of these apps will provide an even greater level of entertainment and analysis than is available through the TV [...]
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Reach and Free-quency
I’d be interested to know of some ad campaigns that use TV for reach and the Web for frequency. Not paid advertising on the web, more like free YouTube video. GoDaddy has used this approach with its Super Bowl ads. The good thing about this media tactic, beyond the saved media dollars, is that the [...]
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Social Media For Good.
When the Flip video camera, now owned by Cisco, first came out I posted it will change the world. If you thought the video taping of the Rodney King beating changed the world, image how putting video cameras in every pair of pants and pocketbook might alter history. Hello Iran? Social networking, still in its infancy, is [...]
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Life Imitating the Internet.
Good marketers and brand planners like to view the world beyond the marketing dashboard. That is, out past the windshield, beyond the dials and digital displays. They’re good at predicting the future – seeing what’s ahead. In order to do this, marketers and planners have always used research, concept testing and test marketing. What’s so [...]
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Poor Sprint.
I feel for Sprint, I really do. They were the first and only top-tier national fiber optic voice and data network yet they never made it past #3. They started when analog telephone calls and digital data packets were coin of the realm. Today, when speed is needed more than ever, when iPhone users are [...]
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A Tale of Apple and Yahoo.
Earnings reports hit yesterday for Apple and Yahoo and followers were, respectively, happy and disappointed. Apple is really kicking it selling phones, computers and tablets (What else is there, food?) Yahoo is sliding along, selling ads and content. Its revenue was up, but net revenue – revenue after it shares da monies with partners – [...]
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