Content marketing starts with being seen. Following is a story and insight. And a Twitch Point crumb trail.

This morning I was reading a New York Times article (a daily anchor read) describing a new ConAgra Slim Jim campaign. I twitched over to Twitter and followed an author by the name of David Vinjamuri, quoted in the article, writer of a book called Accidental Branding. I have heard of the book but now, thanks to the media surround, will consider buying it.) On Mr. Vinjamuri’s Twitter feed, I read and how his Amazon reviews rock, according to Mars Dorian. I might consider following Mr. Dorain but didn’t have time. His name will go into the gray mush database and should it come up again, he’s in.

The notion of being an Amazon review rockstar is very interesting to me, and plays into my Poster vs. Pasters theory of online magnetism. Mr. Vinjamuri, blogs, writes book, Tweets and no doubt does lots of other posting. His Amazon reviews, however, are placed on a canvas that seen by many and more importantly, seen in context. He has found a place where concerned readers congregate and he is posting there — with things they like. (In doing so, he is creating twitches back to himself.) Had Mr. Vinjamuri doen the review on his own blog he’d have to wait for his Google ranking on the topic to float up. So he used Amazon to fish for acolytes. Genius.

Just as inbound links are the key to Google rankings, commenting and leaving a trail of crumbs on other people’s sites is a key to content marketing. It’s the last mile. The one most people forget about. It’s the map or directions to you and your site. There is way too much Fotchbook focus for marketers today. They create content for Fotchbook (faccia, is Italian for face) and becasue the platform contains so many crumbs, people tend to stay there…giving Mr. Zuckerberg all the traffic. So Posters, you need to troll. You need to troll in rich waters. And you need to create content back at the ranch that will build greater affinity. Sorry for going long today. Peace!