The more I see and hear about the Windows 8 Operating System by Microsoft, the more I realize Steven Sinofsky should have named it “Tiles.”   Language is a funny thing.  Market research is great, ideation is great but user ballast is greater.  We don’t really have the foresight sometimes to see the words the general population will adopt surrounding a product, so we try to force language on them.  But organic user language, the linguists will tell you, trumps marketing.

I believe in this name so completely, I predict it will be adopted by Microsoft and replace Windows as perhaps the most known brand names in technology. (And BTW, Stop Brand Diaspora!)

Short post. Big claim. Peace.