Yearly Archives: 2007
The Writers Guild of America went on strike last night at midnight and unless resolved quickly we begin to impact the quality of electronic media soon.
Lenovo, the Chinese computer company that purchased IBM’s PC business in 2005, has decided now is the time to drop the IBM name which they are allowed you use until 2010. With quarterly PC sales nearly twice the industry average, Lenovo feels it is time to spend its money banking equity in the Lenovo brand, not borrowing it from IBM.
Pasters. You know who you are. You wrote term papers in college with those lengthy quotes that ate up space and long Notes sections behind the bibliography. The easier technology makes it for people to be pasters, the more pasters there will be.
A kid from England, Nick Haley, developed a TV spot for Apple’s iTouch and posted it to YouTube. ( www.youtube.com/watch?v=KKQUZPqDZb0 ) It was so well-liked, Apple and its ad agency TBWA/Chiat/Day took the idea, polished and aired it. The agency is a paster. Nick’s inspiration for the spot was a song called “Music Is My Hot, Hot Sex,” which runs in the background. Nick, too, is a paster.
In marketing today, there is way too much pasting and not enough posting. Pasting provides context and borrowed interest, making the communication and selling process faster. But the best sales pitches are always original. Where’s the beef, pasters?
Too many widgets!
Hulu.com, a joint venture between NBC Universal and Fox, begins limited online service today in the hopes of knocking Google’s YouTube down a few pegs. It is a video service allowing users to watch certain TV shows and films for free, where and when they want. Hulu shows will be monetize through advertising.