When Donald Trump is on the radio pushing free CDs on becoming a millionaire, what are your first thoughts? The ads, which run on New York Sports radio, say to me The Donald thinks sports fans are idiots. It also tells me he must be in a little of a down cycle, money wise, because these ads and the business idea are pathetic. “What sets millionaires apart from the average person?” he intones, “You just have to want it more.” Jesus, who is going to fall for this crap?
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I while ago I wrote about how 1 of every 3 cars in Puerto Rico is a new or lightly used Susuki (research while driving around.) Also, about how a production boom in Chinese automobiles is underway and that many of those low-cost cars are selling in Africa, where safety and emission standards are low. Well, today I read of Maruti Suzuki producing a car in India that retails for US$5,000. Anyone want to bet what the dominant car brand will be in a few years? But scarier than that is the “People’s Car,” coming out next year in India which will retail for US$2,500. The producer? Tata Motors. Can’t you almost smell the fumes?
If you think the globe is warming at an alarming rate now, wait 10 years when there are a half billion more cars on the road. The closet anthropologist in me says “Buy Tee-shirt stocks.”
Hopefully, we will be hearing much about global warming from the U.S. presidential candidates in the coming year and that’s a good thing. To me this suggests two of the most critical topics of our times: planetary climate and U.S. economic climate. With a half billion more cars on the planet, the trees in Vermont will start dying. If everything is manufactured overseas and at a fraction of the cost, the US economy will start dying. We need to be able to manufacture at a lower cost here in the states. Anyone have any answers? I do, but you may think me a foo (thanks Mr. T.)
I don’t mean to pick on Google – in fact, I couldn’t live without them – but as a marketing geek I often look at where they’ve come from, what they do well, and try to see where they’re going. It’s getting harder.
Gilbert Arenas a nasty-good basketball player for the Washington Wizards has been blogging for Adidas. But in a recent post he let loose that the second Gilbert Arenas Signature Shoe is a major dud. In fact, he stated it looks like a ballerina slipper and he wouldn’t wear it.
There’s a wonderful black and white EOS Airlines ad in the Wall Street Journal today. Their tagline is “Uncrowded. Uncompromising.” The ad is simple and direct. It doesn’t try to do too much, so you won’t wade through piled-on features and benefits.