The best creative I’ve seen in a long time is an Out Of Home effort currently running in the NY market on buses and billboards. It’s for Monday Night Football and it celebrates all the great personal memories associated with Monday Night Football over the years. My favorite Monday Night Football memories were in college, sitting on tables and the edges of over-sized chairs in my fraternity The Guild. Kegs in the corner. Rooting for the home team of some brother or another. Men, men, men, men. Women, women, women, women. And all on a Monday night.
The ad has a 4 word headline, logo and no visual. It’s compelling because it is contrary.
IS IT MONDAY YET?