What's the Idea?

About Me.

Steve Poppe is Managing Partner of What’s The Idea?, a brand and marketing consultancy located in NY.  An “ad-rat” turned agency account planner, Poppe was recruited by Pequot Ventures in 2006 to head up marketing at Zude.com a $10M start-up and the Web’s first drag-and-drop social media platform.

He learned his craft while at McCann-Erickson working on the AT&T business, where he managed an annual budget of $25 million — all emerging technologies. Over his career, which began at Poppe Tyson, a pioneering digital shop, Poppe has created successful marketing strategies and programs for companies such as Adecco, Capgemini, Intrawest Resorts, Isopure Plus, Lucent Technologies, Newsday, North Shore-LIJ Health Systems, U.S. Airways, and ZDNet.

What’s The Idea?

What’s The Idea? is a marketing consultancy devoted to brand strategy and marketing plan development.  He has done so for multinationals, challenger brands and start-ups.  Some call brand strategy “brand design” and Poppe would agree.  Acculturation of the brand strategy (and brand planks) into a client’s business delivers long term, measurable and sustainable results. Poppe’s Return On Strategy theory is the subject of much discussion today in the tactical Web-centric marketing world.

Mr. Poppe is as much at home online as he is offline. His belief “Campaigns come and go…a powerful brand idea is indelible” drives his business.

Speaking and Publishing

Poppe publishes his marketing blog daily, he has spoken on social media and technology marketing nationally, been published in books and as a guest blogger, and is an avid Poster (not Paster) on forward-looking marketing issues across the Web. 

Connect with him on Twitter, FriendFeed, LinkedIn, or Facebook.